Yahoo! and Telemundo Network Group have forged a partnership that will blend the content of both Yahoo! and Telemundo’s Spanish-language sites into one site – Yahoo Telemundo.
Together the two will share staff and advertising revenue. The merge of the two sites puts Yahoo Telemundo in a position to rival Univision, which is currently the largest recipient of online advertising dollars.
Noting how the change will affect visitors to both sites, both companies say:
“Starting now, users of the new Yahoo! Telemundo will enjoy the online Telemundo.com programming and all of the user friendly tools of Yahoo! en espaÃ±ol. This means that you will not only have access to our telenovelas, shows, sports and message boards, but you can also take advantage of the search engine, e-mail services, instant messenger, Yahoo! Music and all the other Yahoo! tools you already know and value.”
Yahoo Telemundo also plans to develop various social media tools, and provide a way for users to contribute content. This new venture aims to attract first, second, and third generation U.S. Hispanics, and will feature content in English and Spanish.