Apple and Google are currently rumoured to be working on any number of deals that could greatly benefit both companies. The thing is though, no one is quite sure what the two have up their sleeves.
So far, it is rumoured that Apple and Google are working on an advertising deal. It would likely be a traditional advertising partership much like Google has struck with other high profile online companies. The addition of Apple, and most especially Apple’s iTunes websites, to their roster would me a major boost to the business.
The other possible partnership is that of a video deal. One rumour is that Google will supply video to Apple’s upcoming iTV service.
Many also believe that whatever deal is struck, it could be the beginning of a very long and mutually beneficial collaborative partnership. Both companies share similiar work cultures, and each has several things that the other does not.