PayPerPost Now Requires Disclosure

Announced today, PayPerPost is implementing a new policy that requires participants to fully disclose the sponsored nature of blog posts done through their program.  The new terms of service go into effect immediately, and also prohibit those purchasing the sponsored posts to from demanding non-disclosure.  Simply put, if you wish you use PayPerPost to get posts written about you or your product, or want to use it to make some extra money on your site, you’ll need to disclose that the post is sponsored.

Until now, PayPerPost has in a sense promoted non-disclosure and left it up to the individual blogger to decide whether or not they’d like to mention it.  Since PayPerPost came into existance, there have been concerns about the effect of undisclosed sponsored blog posts. ReviewMe has also cropped up, which requires disclosure as well.


  1. PPC Keyword ToolPPC Keyword Tool12-19-2006

    I wondered how long till we saw PayPerPost change their disclosure rules. Theres been a great deal of controversy over non-disclosed paid blogging lately.

  2. Tonya ThomasTonya Thomas01-07-2007

    Regarding PayPerPost disclosure mandate:
    I’m certain blogging posts, as other type of web content, is protected in the United States Constitution under Free Speech. Such a protection may even bring with it a blog owner’s right to limit disclosure and permit editing of such a paid post. Further, as a freelance writer, many times I work in a “ghost writer” capacity for my clients. Some of which are quite well known on the internet. To disclose such information, in my opinion, is contrary to the outsourced task. It would be a direct conflict of interest given the hiring party owns the work product once I am paid. Of course, this leads me to question whether or not PayPerPost is proper in mandating such disclosure. I’m not certain the law and this mandate are in keeping with the interest of a certain right to privacy which generally in respect to freelance work product is accompanied by a nondisclosure clause. I am curious as to what a court of law might rule. This debate will likely evolve into a legal battle, of course, this will be further down the super information highway but it will certainly be sooner than later.

  3. Michael CurryMichael Curry01-28-2007

    Um.. nothing in the Constitution or the First Amendment prohibits a private enterprise (PayPerPost) from requiring participants’ disclosure as a condition of use of the service.

    The First Amendment is merely a restraint on government power. It says nothing about interactions between other parties. How does “Congress shall pass no law…” prohibit PayPerPost from requiring disclosure?

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