As we all know, social networking has taken the world by storm. It has literally gotten to the point that people may even question the credibility of your company if it can’t be found on at least the biggest networking sites, such as Facebook and Twitter.
“Facebook has surpassed Google in use by small businesses as a tool for marketing and brand promotion, according to a study released this week by local business network MerchantCircle. Seventy percent of respondents claimed they use Facebook for marketing purposes, which is up from 50 percent a year ago and a nudge higher than Google’s 66 percent.” NEBS Newsdesk
That being said, many companies are missing the boat on how they approach making their presence known on these sites.
Many simply don’t seem to get that social networking is supposed to be SOCIAL. If you only post ads promoting your business, and you fail to truly interact with your friends, fans, and followers, you may find your results to be far less than you hoped for.
“People do not care how much you know until they know how much you care.” John Maxwell
I would love to hear your thoughts. What methods do you use to effectively use social networking? How do you interact with others?
J. Cricket Walker of CricketWalker.com