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Category Archive for: ‘Microsoft’

Windows Live Toolbar released

As Microsoft continues to move many of it’s MSN features to it’s new Windows Live site, Windows Live Toolbar Beta has been released. The Windows Live Toolbar seems to be the new MSN toolbar – tabbed browsing, phishing filter, popup blocker – but with some new Windows Live features added in, like online favorites, auto-detection of RSS feeds, and feeding …

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Microsoft Ships Vista build 5381.1 to Testers

Microsoft has issued 32-bit and 64-bit versions of Windows Vista build 5381.1, which is a preview of the Beta 2 version of Vista the company intends to ship later this month to millions of users worldwide. Windows users who are eager to test Windows Vista don’t have much longer to wait: Microsoft will ship Beta 2 to millions of consumers …

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Product Placement in Video Games

On Thursday Microsoft announched the acquisition of Massive Inc., a New York based company that provides in-game advertising.  The annoucement was made at the 7th Annual MSN Strategic Accounts Summit. The acquisition of Massive Inc., will allow Microsoft to deliver targeted advertising to gamers, starting with games played on XBox Live and MSN Games. As if there wasn’t enough product …

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Microsoft Wants to be Like Google

After having just unveiled their new PPC advertising platform – adCenter – Microsoft has taken another step in becoming just a little bit more like Google. Microsoft says that it has made a significant investment in DeepMetrix, a 14 year old web traffic analysis firm similiar to Google Analytics. MS plans to add DeepMetrix into future releases of adCenter, Internet …

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Microsoft’s adCenter Goes Live.

Today Microsoft announced the roll out of their competitor to Google’s AdWords, a program dubbed “adCenter” – across all U.S. search queries. The annoucement was made on Thursday by CEO Steve Ballmer at the 7th Annual MSN Strategic Account Summit. MSN executives have been eager to get a piece of the lucrative online advertising market, and with adCenter they seem …

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