Announced today, PayPerPost is implementing a new policy that requires participants to fully disclose the sponsored nature of blog posts done through their program.  The new terms of service go into effect immediately, and also prohibit those purchasing the sponsored posts to from demanding non-disclosure.  Simply put, if you wish you use PayPerPost to get posts written about you or your product, or want to use it to make some extra money on your site, you’ll need to disclose that the post is sponsored.

Until now, PayPerPost has in a sense promoted non-disclosure and left it up to the individual blogger to decide whether or not they’d like to mention it.  Since PayPerPost came into existance, there have been concerns about the effect of undisclosed sponsored blog posts. ReviewMe has also cropped up, which requires disclosure as well.