Wii the People

What is in a name? Nintendo announced a week or so back that the new name of their next generation console will be the “Wii” (pronounced “We”). When I first heard about this I thought it had to be a joke. I even went so far as to say it’s all a hoax to be sorted out at E3 this …

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NetGear Introduces Mobile Skype Phone

Earlier this week, NetGear introduced the first-ever mobile Skype WiFi phone, the SPH101, which will work at any wireless hotspot. No longer will you need a computer to use Skype, and the process of using it has gotten a whole lot simpler. “To date, a certain level of computer literacy has been necessary to get Skype up and running,” said Leif-Olof …

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Product Placement in Video Games

On Thursday Microsoft announched the acquisition of Massive Inc., a New York based company that provides in-game advertising.  The annoucement was made at the 7th Annual MSN Strategic Accounts Summit. The acquisition of Massive Inc., will allow Microsoft to deliver targeted advertising to gamers, starting with games played on XBox Live and MSN Games. As if there wasn’t enough product …

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Google & NASA Team Up

Google and NASA have announced a new partnership that could lead to further space research and an upgrade in space technology. Google and NASA plan to cooperate on a large-scale on various projects including: data management, Nan technology, massively distributed computing, and the entrepreneurial space industry. The financial terms of the agreement have not yet been disclosed, but Google is …

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Microsoft Wants to be Like Google

After having just unveiled their new PPC advertising platform – adCenter – Microsoft has taken another step in becoming just a little bit more like Google. Microsoft says that it has made a significant investment in DeepMetrix, a 14 year old web traffic analysis firm similiar to Google Analytics. MS plans to add DeepMetrix into future releases of adCenter, Internet …

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